I AM Magazine 01

Someone says I was born in a furnace; I certainly grew up there. The Brioni furnace is in Gonzaga: my family has been making bricks there for over a century; my father inherited it in 1973, the same year I was born. But one day I wondered if all that energy had to be used to bake the earth, when even when it was raw it could do extraordinary things. At that moment – it was 2010 – I began my journey with a material that has all the characteristics that I consider essential for the design of all time: very low environmental impact, great availability in nature, almost total recyclability in all phases of life (from production to the plant), timelessness and adaptability to any project and context.

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